"Hyro has much more on his mind than frat-friendly Bic-flicking; he tackles hip-hop
stereotypes, the peculiar lure of the bad part of town and the end of the world as we know it in dynamic verses that go from a whisper to a scream without losing intelligence or intelligibility. For anyone who once loved bands like Fishbone and 24-7 Spyz, or just hoped for more from this often-maligned genre, those are heroic qualities indeed."
– ALTERNATIVE PRESS
Seasons come and go. Trends pop and deflate. Careers rise and fall. Genres of music live and die. Once in awhile, an artist steps up who doesn't quite follow the cycle. They don't pay heed to "What's cool." They don't follow the zeitgeist but, rather, the zeitgeist follows them. Hyro Da Hero spins his own cycle of hip-hop on his debut album Birth, School, Work, Death. Hyro loads rock 'n' roll attitude into explosive, engaging and enthralling rap music. With the crunch of a power chord and the snap of a rhyme, the Houston-bred Los Angeles-based MC spits pure fire. Produced by Ross Robinson—the man behind seminal albums by Korn, Slipknot, At The Drive-In, Glassjaw and more — Birth, School, Work, Death sounds like Nas fronting
Rage Against the Machine.
HYRO ON THE VANS 2012 WARPED TOUR
ALBUM FEATURES GUEST APPEARANCES FROM MEMBERS OF AT THE DRIVE-IN,
BLOOD BROTHERS AND IDIOT PILOT
EXTENSIVE ONLINE ADVERTISING CAMPAIGN TO PROMOTE RELEASE INCLUDING BANNER ADS AND SOCIAL MEDIA ADVERTISING
Online Marketing/Social Media: Total Assault
First single "Sleeping Giants" impacts at Active Rock on 6/19!
SLEEPING GIANTS VIDEO: